Message 25978 of 39188 in General Discussion

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> > > This one did, and its staying power DOES say something about its 
> > > inherant worth as a recipe,
> >
> > drinks 
> > can become popular or 'classics' just because of a catchy name, 
> > interesting story, tv shows,  mass marketing, ignorance etc and not 
> > just because of the quality of the recipe.
> 
> If it was truly crap, as most other (brown) variations on this theme 
> are, it would have truly died. They can indeed become popular 
> through promotion, but I'd argue that they need to have some extra 
> merit to remain on lists around the world for decades.
> 
> No matter how catchy the name (it does nothing for me) if people 
> found it undrinkable, they'd stop asking for it.
> The legend helps, sure. but the martini has a big aura too. It 
> doesn't directly follow that the only reason the martini has survived 
> is due to marketing.
> 
> (although frankly sometimes I do wonder)

Well, since I proposed the concept of marketting for the LIIT and it's been 
brought up over here...I just want to say.  DUH!!!  Of course the survival of 
the martini is ENTIRELY marketting.  Sure, some people like it, but the types 
that truly and honestly like it over so many more recent contributions are far 
and few between I think.  The reason that the martini has lived so long is a 
combination of the Cocktail glass, the bond movies, and the fact that it's 
become a symbol...oh yeah, and it's so damn easy to make.

-- 
Cody