Message 10265 of 22774 in Behind the Bar

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I think the next trend is almost always determined by what the product 
companies produce. It's in their best interest to produce a new product that 
appeals to the masses because after all, they are in the biz to make money. 
Bottomline.

Cross the suggested use of a new product with our (us, the bartenders) 
imaginations and Voila! a new trend is born. The Martini craze (presenting 
shooters that you chug of yesterday into elegant Martini glasses that we sip 
today) started when Absolut came out with the first infused vodka called 
Absolut Citron. And as we all know, many many companies jumped on the band 
wagon after that. Martini menus and bars popped up everywhere after we took 
the country/world by storm with our tweaked Cosmopolitan. 

I've cross referenced popular drinks and debut dates of products through the 
years and they seem to match up. Peach Schnapps in the early 80's grew into 
the Sex on the Beach craze,  Baileys (1974) helped form the Mudslide craze and 
all the cousin drinks from that,  Sour Pucker skyrockted Sour Apple Martini's 
(late 90's) and the spin-offs from that, etc.


Just my 2 cents,
Cheryl


-- 
Cheryl Charming
http://www.misscharming.com 
cheryl[at]misscharming.com