Message 28865 of 39188 in General Discussion

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> ...There's nothing "tricky" about the formulation...a tiny family-run company 
> > who created and trademarked this product...

What I found tricky is placing words in such a way that it might imply that 
the product is made by a family company. Normaly details (like being a family 
company and this being our only product) are told about the producer and not 
about the importer. I don't begrijp why you have to promote this product as 
being imported by a family company unless you are targeting people who might 
have the association 'family company = good spirit'.
The fact that I think it is made by a large company is not flattering I don't 
mean with this that it is a better product. I am thinking about large 
companies buying booze and flavourings/essences in large quantities and mixing 
that into dozens of liqueurs which is given a totaly different identity by 
marketers. On your website it is said to be produced by a prestigious 
distillery in Cognac. Of course we don't get to know the name of this 
prestigious distillery.