Message 13081 of 22774 in Behind the Bar

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> Jack Daniels isn't classified as Bourbon purely because of the 
> Lincoln County Process. Charcoal mellowing.
> 
> 

True, but nonetheless, it is not a bourbon, nor do they market it as such.  
Someone please tell this to Applebee's...it's in their TRAINING MATERIALS that 
when someone asks for a bourbon and coke, to upsell to Jack.  I actually had 
to explain it to the guy that trained me.  :)