Message 4939 of 22774 in Behind the Bar

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> sales will get 10% plus our tips. we get a team of 2-3, and a 100 
> dollar budget. all ideas will have to be passed through managment so 

I was going to write back on this on saturday, but fell asleep instead.
From a  utilitarian approach, if all you wanted to do was win (as opposed to 
actually improving business) I'd observe that a $100 budget could most 
effectively be put towards actually buying product - which you can then cut 
price on or give away :-B
Imagine $400 in bar tab give-aways! That could be a heck of a promo.

Now, coming back to reality, cheap/cut-price/free drinks are not a great way 
to build great crowds. You attract the most fickle and, frankly, cheapest 
clientelle. Sometimes at the risk of driving off your steady regulars.

Also, drinks you are giving away can actually eat into your genuine margins, 
as it means that people that would otherwise have actually bought drinks are 
no longer doing so. You need these promos to build additional turnover, not 
substitute what you would already be making.

So I guess I'm saying, um, don't do that :-B

.dan.