Message 1938 of 1991 in Flair Bartending

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I am hosting a flair bartending contest and was looking for ideas to pitch to 
liquor reps why they should sponsor the contest.  I have a few contacts setup 
for sponsorship and I already started to put together some ideas, but any help 
ideas you can give me would be more than appreciated.  We are having an emcee 
for the event so I know they can speak a lot about the event and obviously the 
sponsors liquor bottles will be used to flair and make drinks.  Thanks in 
advance if you can provide any advice!