Message 35784 of 39188 in General Discussion

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> Touché!

;)

> As I slowly develop into a more seasoned and fussy drinker, I admit 
> that I do see where ewe're coming from. My difficulty, as ewe'll not 
> find out for a while yet (!), is that the older ewe get, the more 
> tired ewe get (not to mention the swathes of grey hair). Therefore, 
> when I get home after werk on a Friday, having had a long and arduous 
> week, I can see no difficulty in my usual Plymouth and Tonic having 
> an extra kick to it. I also think there are sufficient G&T and V&T 
> drinkers out there to make this viable.

I totally see where you're coming from, but personally don't think that many 
G&T drinkers would ask for a "Gin with Energy Tonic", over a regular "G&T" or 
"Gin and Slimline".  

I'm guessing Jeff has done some sort of market research so I'd be interested 
to see any results if he has some he'd like to pass them on to us.

> None. Which is, I think the point. Because the current range of 
> energy drinks do taste of garbage, it's pretty difficult to mix 
> them into anything more cogent or sophisticated than a tequila and 
> Red Bull slammer. With a greater range of energy drinks, however, I 
> think the scope for improving on the situation you indicate is ripe 
> for plucking. I personally would love to have the chance to drink an 
> energy version of a Raspberry Collins or a Dark n Stormy. Provided 
> the product is up to scratch of course.

I'm guessing that these products are aimed at the home drinker, as I really 
doubt that many bars would double their mixer stock by bringing in the Jetset 
range.  There may be a place in the market to muscle in on Red Bull, and offer 
a better tasting energy product, but vodka-Red Bull drinkers don't really care 
about the taste do they? ;) If they did, they wouldn't be drinking that...

As for the home drinker, do people seriously buy canned tonic water?!?  That 
must be a small market compared to bottled tonic water.

The ginger ale will have to be a bloody good product as there are some 
cracking ginger ales out there, with or without the energy hit.

Canned soda water would increase the price of a cocktail that calls for it, 
dramatically, and I guess that most home-drinkers would rather spend their 
money on regular soda water which would be a lot cheaper.  Energy Soda 
water...  Don't see the point to be honest.

> I think Jeff Silver should send us both cases of his product, just 
> for stirring up a bit of interest in this, and therefore in his 
> product. 

I agree. :)

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