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 Message 22030 of 22774 in Behind the Bar
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Subject: Re: Alcoholic Industry Looks at New Markets to Boost Business
From: apetail
Posted: Sun Dec 6. 2009, 11:29 UTC
Followup to: "Alcoholic Industry Looks at New Markets to Boost Business"  by jason kotke  (Sat Dec 5. 2009, 07:24 UTC)
I don't really get the link with the credit crunch. It already has been for 
years that growth of the traditional industry like beer has been mainly taking 
place in new countries. It is also difficult to say if growth in sales after a 
crunch is due to new concepts and markets. Sparkling wine does not solve the 
credit crunch. There are many other industries which show a revival as well. 
It is more probably the revival of economy which causes the growth in sales. 
The employment of new concepts and markets has been around forever in the food 
and beverage industry and is not exclusive for a boost to survive the credit 
crunch. The correlation between opening new markets and growth in sales does 
not necessarily link to a causal effect. The growth in sales (especially when 
people have low credit) can be caused by other effects.

That being said, it is a good thing that necessity to open new markets has 
nothing to do with the crunch, since the economic downfall is probably already 
restored in June 2011 when that congress is being held in Moscow.


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