I don't really get the link with the credit crunch. It already has been for
years that growth of the traditional industry like beer has been mainly taking
place in new countries. It is also difficult to say if growth in sales after a
crunch is due to new concepts and markets. Sparkling wine does not solve the
credit crunch. There are many other industries which show a revival as well.
It is more probably the revival of economy which causes the growth in sales.
The employment of new concepts and markets has been around forever in the food
and beverage industry and is not exclusive for a boost to survive the credit
crunch. The correlation between opening new markets and growth in sales does
not necessarily link to a causal effect. The growth in sales (especially when
people have low credit) can be caused by other effects.
That being said, it is a good thing that necessity to open new markets has
nothing to do with the crunch, since the economic downfall is probably already
restored in June 2011 when that congress is being held in Moscow.