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Subject: Re: Feedback on New Mixer Idea
From: doneil
Posted: Wed Apr 18. 2007, 22:08 UTC
Followup to: "Re: Feedback on New Mixer Idea"  by sam1967  (Wed Apr 18. 2007, 21:14 UTC)
> Keep the comments coming...I've got an open mind.  There have been 
> nil comments on how a green newbie could make something like this fly 
> if the idea does have legs.  How does the small newbie make a go of a 
> new concept in this market?

If we all new the magic trick to launching new products we'd all be rich! But 
we're not. The only way to make something successful is to work hard at it, 
spend the money to create the image/product and then get out and promote it, 
endlessly.

As for the idea, caffeine isn't really new. Fads come and go and your product 
seems to want to ride on the coat-tails of products like Red Bull. So, if you 
are going to do that, then it all comes down to money. How much money you have 
will determine how many brains you can buy, or that so called "mindshare". 

If you had a more unique product you might do better. Take for example 
Hpnotiq, even though I'm not a fan of the liquid, I can't argue with the 
sales. Tasteless, colorless doesn't inspire the youth of today. Plus, you'll 
need approval from the FDA for vitamin usage. That can be expensive. 

How are you going to make the caffeine tasteless? Caffeine is very bitter. 
Please don't tell me that you are using Guarana because that's just caffeine.

How are you going to convince people to order this? What is the price range? 
What can it do that an Espresso Martini can't do?

I don't mean to rain on your parade, but being a follower is a lot harder than 
being a leader in these types of products. 


-- 
Darcy S. O'Neil 
The Art of Drink
http://www.theartofdrink.com


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