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 Message 13902 of 20656 in Recipe Exchange
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Subject: Re: hypnotic
From: Spellbinder
Posted: Sat Sep 24. 2005, 21:41 UTC
Followup to: "Re: hypnotic"  by NORE102081  (Sat Sep 24. 2005, 16:00 UTC)
> I don't think hpnotic has a "Y" in the name (it may have previously 
> but been dropped).  anyways check out 
> hpnotiq.com/index-flash.html">http://www.hpnotiq.com/index-flash.html for some recipes.
> 
> From what I understand of it early marketing of hpno was 
> intentionally directed at urban nightclubs.  Of course now they've 
> seen what people are willing to pay at these clubs for it and want to 
> expand it to other demographics hoping to eventually start selling at 
> higher class establishments.  Unfortunately that's gonna be a long 
> road considering the rep they've already established.  Anyone please 
> feel free to help me out w/ more information or any corrections if 
> I've heard wrong.

Funny, I didn't even notice that everybody else was misspelling it.  Huh, I 
just always spelled it without the Y ever since I saw the bottle.  Not only is 
the Y wrong, so is the 'c' at the end...supposed to be a 'q'

Anyway, I don't think that they are going to be able to successfully 
transition Hpnotiq into the non-club environment with any degree of major 
sales until the product has been around for a while.  My prediction is that 
Hpnotiq is going to be accepted as a function of time, not their marketting.  
I won't guess on how long it will take, and marketting could speed the 
process, but they won't be able to instantly sell this as a higher class drink 
until it looses the strict "urban" reputation.  I think that it will also help 
that as Hennesy has now made it's comeback, Hpnotiq is bound to become an item 
to always "keep around".  Once more places start carrying it and more people 
start becoming familiar with it in use with a couple of different recipes, 
it'll slowly see use in a few more areas.  I doubt that in the next 7 years it 
will stand any chance of seeing the level of use/sales we expect from Kahlua, 
flavoured vodkas, or the puckers (Just so there's no confusion, I think it 
will take a long time to catch up to those products, which I consider to be a 
similar type of product)

-- 
Cody


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