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 Message 3519 of 22774 in Behind the Bar
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Subject: Re: drink pricing
From: lulu
Posted: Mon Mar 15. 2004, 13:44 UTC
Followup to: "Re: drink pricing"  by Estefon  (Sun Mar 14. 2004, 23:33 UTC)
Steve- How do you factor in the cost of different sized drinks
 Ex. an Absolut & Soda vs. an Absolut Martini or  a two liquor drink like a 
Absolut Black Russian? Lorraine
> 
> The previous two posts are correct.  There are a lot of factors that 
> go into pricing a drink. 
> 
> Another simple way of seeting drink prices is based on the cost of 
> each ingredient, added together and divided by the desired cost 
> percentage consistant with your market.  Typcially the cost of a 
> drink is 18-25 percent of the selling price, or a 5 times markup.  
> Beer and wine run higher at 33-50 percent (3 X markup).
> 
> Here's an example.
> 
> Say I bought a liter of Absolut at $15 per bottle.
> A liter is 33.8 oz and I'm pouring 1.5 oz in each drink. I'll 
> immediately knowck that number down to 32 oz to account for spillage, 
> waste and theft.
> 
> 33.8/1.5=21.3 shots per liter.
> 
> $15/21.3=$0.70 
> 
> so each shot I pour costs me 70 cents.  Add 15 cents for costs of 
> miscellanious supplies (i.e bevnaps, straws, garnishes, etc) and that 
> comes to 85 cents.
> 
> $0.85/.20(my desired pc)= $4.25 per drink.  
> 
> This is not a science!  At most, you'll get a rough estimate of what 
> to charge.  Every liquor bottle will cost you differently each week.  
> Every bar has different expenses and therefore different costs 
> agendas.  A bottle of Absolut will cost different than a bottle of 
> Stoli, yet you'll probably sell them for the same price.  I hope 
> you're seeing my point here.  You just asked for a formula, so I gave 
> you one. :-)
> 
> Steve
> www.barspooge.com  


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