

> Hope this helps ... bear in mind there are many many brands of
> each.
>
> Premium Vodkas -
> Absolut
> Smirnoff (sort of)
> Grey Goose
> Kettle One
>
> Premium Gin -
> Tanqueray
> Beefeater
> Bombay
>
> Premium Rum -
> Captain Morgan's Private Stock (spiced)
> Captain Morgan's Parrot Bay (coconut)
> Malibu (coconut)
> Bacardi (plain, limon, and spiced)
>
> Premium Tequila -
> Jose Cuervo Gold
> Jose Cuervo 1800
>
> Premium Scotch -
> Glenlivet
> Johnny Walker
> and a number of single barrel brands by small breweries
>
> Premium Whiskey -
> Jack Daniels (black label)
> Gentleman Jack
> Jim Beam
>
> As far as Bar or well brands you could look toward companies such as
> Barton's or Bellows for any of the liquours.
>
> In order to research your assignment further I would suggest going to
> a liqour store and just compare price.
>
If you are setting up a bar, bear in mind what your customers' favorite
brands are. Down here in the South, it is especially important to be aware of
whiskey. For example, bourbons like Jack Daniels (don't ever call this a
"bourbon" to a Jack drinker), Jim Beam, Old Forester, and Wild Turkey are
really interchangeable only for people who don't drink that label all the
time. Same for blended scotches like Dewars, Chivas Regal, and Famous Grouse.
These two whiskeys, more than almost any other type have their diehard fans
who will accept no alternative.
I'm going to get in trouble here by saying most white liquor drinkers are a
bit more amenable to substitutions, but nevertheless, there are some brands
you cannot respectably do without. A good way to do this is be aware of the
liquor's country or area of origin. The list above is a great start, including
almost all of the icon brands that you can find in almost any bar. I would
suggest adding something like Stolichnaya or some other premium Russian vodka
in addition to Smirnoff, as well as a few other whiskeys:
Blended:
Canadian Club- originally called a rye whisky, now just another Canadian
blend
(I think)
Seagram's 7 or VO, as well as Crown- no substitute for these in a Manhattan
or
Whisky Sour
Barton's brand for this is "QT."
Bourbons and Tennessee Whiskeys:
Along with Jack and Jim, I would suggest Old Forester and Wild Turkey
(especially the 101 proof version), or any other brand that have a strong
following in your region.
Scotch:
Blended scotch brands like Dewar's and Chivas Regal are a must. Your bar
brand could be a lot of things, but 100 Pipers seems to be a favorite. As far
as premium scotches go, you'll be talking about single-malts of many types
(not just single-barrels.) Here, the idea is to vary your selection, although
most favorites come from the Highlands area. Glenlivet is an old standby, but
as a diehard scotch drinker myself, let me tell you, we like a variety. Try
Macallan, Longmorn, Bowmore, Oban, Cragganmore, and Glenmorangie as
considerations.
I hope I haven't run on too long for you. A really good way to decide what
the good brands are is to flip through Michael Jackson's books on spirits. His
rating system and notes give you a pretty good idea of what just about
everything is like. It really helped me. Hope I've helped, or at least given
you some things to think about.
Good Luck,
Paul
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