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Jim Beam Brands Co.
510 Lake Cook Road
Deerfield, IL
60015
http://www.beverage-retailer.com/virtual_new/spirits/15.html
phone: 847-948-8888, 800-747-8643, fax: 847-948-0124
--------------http://www.creativemag.com/onlweekly052697.html
Tongue-Coloring Tattoo Enters Shooter Category
Jim Beam Brands Co. has introduced its newest shooter innovation, Tattoo,
which temporarily 'tattoos" consumers’ tongues in vibrant colors.
Tattoo leaves its vibrant effect with its three color/flavor combinations: red
licorice, blue berry, and yellow lemon. The color lasts about 15 minutes.
Tattoo colors can be mixed to create greens, purples and oranges. To complete
the experience, mirrors will be available on premise so that consumers can
view the colorful effects firsthand.
"Tattoo is a totally new and 100% unique shooter experience," said Ed Moser,
Senior Vice President of Marketing and Advertising. It’s not just unique and
fun; it’s great tasting, too."
The colorful effects of Tattoo are embodied in its novel packaging. Vibrant
labeling depicts an open mouth with a tattooed tongue, and provides a thorough
description of the Tattoo phenomenon, complete with color combinations. The
750ml bottles come with color-coordinated neck tags in the shape and color of
a tattooed tongue.
The trademark tongue of Tattoo can be found on POS with the call to action:
"Tattoo Your Tongue!" T-shirts, mixing cards for bartenders, temporary
tattoos, banners, posters, table tents, and back bar pieces, are also
available to promote Tattoo on premise in a creative, space-efficient manner.
Off-premise, case cards, case bins, countertop display bins, and shelf talkers
help to promote Tattoo.
"From the product itself to the colorful POS, consumers are in for a fun
experience," said Moser. "Tattoo will open new doors for theme events and
shooter nights."