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Subject: Re: Anyone heard of Tattoo??? Please respond
From: Kent Garber
Posted: Tue Jan 1. 2002, 23:51 UTC
Followup to: "Anyone heard of Tattoo??? Please respond"  by C.W.  (Tue Jan 1. 2002, 22:19 UTC)
I found this information.  Let me know if it helps. 

Jim Beam Brands Co.
510 Lake Cook Road
Deerfield, IL
60015

http://www.beverage-retailer.com/virtual_new/spirits/15.html

phone: 847-948-8888, 800-747-8643, fax: 847-948-0124
--------------
http://www.creativemag.com/onlweekly052697.html

Tongue-Coloring Tattoo Enters Shooter Category
Jim Beam Brands Co. has introduced its newest shooter innovation, Tattoo, 
which temporarily 'tattoos" consumers’ tongues in vibrant colors. 
Tattoo leaves its vibrant effect with its three color/flavor combinations: red 
licorice, blue berry, and yellow lemon. The color lasts about 15 minutes. 
Tattoo colors can be mixed to create greens, purples and oranges. To complete 
the experience, mirrors will be available on premise so that consumers can 
view the colorful effects firsthand. 

"Tattoo is a totally new and 100% unique shooter experience," said Ed Moser, 
Senior Vice President of Marketing and Advertising. It’s not just unique and 
fun; it’s great tasting, too." 

The colorful effects of Tattoo are embodied in its novel packaging. Vibrant 
labeling depicts an open mouth with a tattooed tongue, and provides a thorough 
description of the Tattoo phenomenon, complete with color combinations. The 
750ml bottles come with color-coordinated neck tags in the shape and color of 
a tattooed tongue. 

The trademark tongue of Tattoo can be found on POS with the call to action: 
"Tattoo Your Tongue!" T-shirts, mixing cards for bartenders, temporary 
tattoos, banners, posters, table tents, and back bar pieces, are also 
available to promote Tattoo on premise in a creative, space-efficient manner. 
Off-premise, case cards, case bins, countertop display bins, and shelf talkers 
help to promote Tattoo. 

"From the product itself to the colorful POS, consumers are in for a fun 
experience," said Moser. "Tattoo will open new doors for theme events and 
shooter nights."


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